The story of Rustic-Tac: More than 7 years of authenticity and innovation

Since its creation in 2017, Rustic-Tac has established itself as an essential brand in the world of wooden watches and accessories. Combining authenticity, sustainability and innovation, Rustic-Tac appeals to customers looking for unique, comfortable and nature-friendly products. But beyond the products, the story of Rustic-Tac is above all that of enthusiasts who dared to dream big and take on challenges to offer quality customer service and authentic creations.

A passion that takes root

The story of Rustic-Tac begins with Jocelyn Brunette, an experienced graphic designer with more than 18 years in graphic arts and printing. Although he was never particularly passionate about watches, it was a real crush on wooden watches that pushed him to embark on the adventure. In 2017, he created Rustic-Tac, a brand that reflects his own style and values. For him, a watch is not just a simple accessory: it is a way to express your personality and reconnect with nature.

Human leadership at the service of Rustic-Tac

The history of Rustic-Tac was enriched with the arrival of Nancy Martin, vice-president and fundamental pillar of the company. Thanks to her background in the field of fitness, management and events, Nancy brought a human and structured dimension to Rustic-Tac. Since her arrival in 2023, she has been a catalyst for development, infusing rigor and passion into each project, while ensuring that each client benefits from exceptional service. She played a key role in the company's expansion, cementing its reputation for its attention to detail and authentic relationship with its customers.

A clear mission: authenticity above all

From the beginning, Rustic-Tac has set itself the mission of creating authentic wooden watches, intended for those who want to stand out while opting for durable and refined products. The brand philosophy is based on three fundamental pillars:

1. Listening to customers: Rustic-Tac goes beyond simple designs by co-creating its collections with its community. Each model is designed and adjusted thanks to valuable user feedback.

2. Durability: By choosing natural materials and designing quality products, Rustic-Tac is committed to offering watches that are not only beautiful, but that last over time.

3. Innovation: In a constantly evolving market, Rustic-Tac combines craftsmanship and modern design to always stay “on time”.

The beginnings: a courageous adventure

Starting a wooden watch business had its fair share of challenges. Jocelyn had to overcome obstacles related to building a network of quality suppliers and acquiring her first clientele. At the beginning, Rustic-Tac focused on online sales, a competitive environment that required the company to stand out.

Despite the difficulties, the brand quickly found its audience. Rustic-Tac’s authenticity and customer-centric approach has allowed the company to grow rapidly. Today, Rustic-Tac has more than 7,000 satisfied customers and has completed more than 9,000 orders in just seven years.

A rich and varied catalog

Over the years, Rustic-Tac has created nearly 150 models of wooden watches, as well as rings and accessories. Each product embodies the company's commitment to creating items that stand out for their beauty and character.

Wood, the central material in each creation, is carefully selected for its aesthetic qualities and longevity. Rustic-Tac offers watches that fit any occasion, whether it's everyday use or an elegant piece for a special event.

A philosophy that makes the difference

What really sets Rustic-Tac apart is its human approach. The team firmly believes that customer needs should be at the center of all decisions. Instead of blindly following trends, Rustic-Tac prefers to listen to its community, understand its expectations and adapt its creations accordingly. This collaborative approach has become a true signature of the brand, and each feedback is taken into account to improve the products and the overall experience.

A committed company

In addition to offering elegant and durable watches, Rustic-Tac is a committed company. By using natural materials like wood, Rustic-Tac reduces its ecological footprint while providing products that stand the test of time.

The importance of customer service

Customer service is a top priority for Rustic-Tac. The team strives to quickly answer questions and resolve any issues to ensure an optimal experience for every customer. Additionally, although the company is primarily online, it offers the option of visiting its workshop by appointment to choose a watch in person. This attention to detail strengthens the bond with customers.

The future: continued growth

Customer service is a top priority for Rustic-Tac. The team strives to quickly answer questions and resolve any issues to ensure an optimal experience for every customer. Additionally, although the company is primarily online, it offers the option of visiting its workshop by appointment to choose a watch in person. This attention to detail strengthens the bond with customers.

Conclusion: an inspiring adventure

The story of Rustic-Tac is that of a passion transformed into success. In seven years, the company has distinguished itself through its unique products, its exceptional customer service and its ability to meet the expectations of its customers.

Rustic-Tac is not just a brand, it is an experience for those looking for a watch that combines elegance, comfort and a commitment to natural materials. As Jocelyn Brunette says,“Take the time! » – a philosophy that perfectly sums up the spirit of this great entrepreneurial adventure.